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Entrepreneurship | Digital Marketing | Business Strategies | Education

What´s the digital marketing?

Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers. The Digital Marketing targets a specific segment of the customer based on specific consumer profile. Digital Marketing is automated and interactive.

Why digital marketing it´s important the for my business?

Digital marketing is important for businesses because it helps to generate more leads and sells faster at a lower cost than traditional marketing media.

What does the digital marketing can do for me?

The benefits of digital marketing includes: Get access to new markets and trade globally for only a small investment. 

What´s digital marketing strategy?

A digital marketing strategy describes a series of actions that use online marketing channels to achieve various goals. The main and most important goal is to convert web visitors, social media followers into customers and then on recurrent customers.

Is the digital marketing expensive?

Not really. Compared with traditional media (press, radio and TV) it's much more affordable.
Cost per potential customer could be as cheap as a few cents.

What's the financial benefit of the digital marketing?

More and more consumers are researching and buying products online. According to Forbes, 82% of consumers on US conduct research online and Tech Crunch reports that 79% of people shop online.

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